Tech Businesses on the Comeback Trail Abroad, Powered by Quality, Underlying Technology, and New Products, PricewaterhouseCoopers Finds.

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Tech Businesses on the Comeback Trail Abroad, Powered by Quality, Underlying Technology, and New Products, PricewaterhouseCoopers Finds.

NEW YORK--(BUSINESS WIRE)--Feb. 3, 1999--

Advertising and Sales Promotion Seen as Achilles Heel

PricewaterhouseCoopers' new quarterly "Technology Barometer" focuses on rapidly growing technology businesses of all sizes. It incorporates the views of 376 top industry executives: 154 CFOs and Managing Directors of large, publicly-held businesses, including high tech subsidiaries and divisions, and 222 CEOs from smaller, privately held companies.

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