CMOs Increasingly Take a Leadership Role as Companies Focus on Growth, New ANA/Booz Allen Hamilton Study Finds; However, These ''Growth Champions'' Are Still in the Minority.
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CMOs Increasingly Take a Leadership Role as Companies Focus on Growth, New ANA/Booz Allen Hamilton Study Finds; However, These ''Growth Champions'' Are Still in the Minority.
NEW YORK -- Contribution to Business Growth Emerging as Most Important Measure of Marketing Success
Marketing organizations that take advanced roles in their companies and lead such non-traditional activities as innovation and strategy contribute to superior corporate performance, a new study by the Association of National Advertisers (ANA) and management consulting firm Booz Allen Hamilton ha...See the full content of this document
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