Information Resources Study Finds Retailers and Manufacturers Making Category Management Work, But Enhanced Use of Consumer Insights and Better Measurement of Results Needed.
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Information Resources Study Finds Retailers and Manufacturers Making Category Management Work, But Enhanced Use of Consumer Insights and Better Measurement of Results Needed.
CHICAGO--(BUSINESS WIRE)--July 12, 1999--
Category management has improved retailer profits and manufacturers' consistency according to a new survey by the Neo Con...See the full content of this document
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