New Bain & Company Study Says Brands That Effectively Innovate and Aggressively Advertise Grow Three Times Faster; There Are No Tired Brands, Just Tired Managers.
Business Wire › September 16, 2003
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New Bain & Company Study Says Brands That Effectively Innovate and Aggressively Advertise Grow Three Times Faster; There Are No Tired Brands, Just Tired Managers.
Business Editors
NEW YORK--(BUSINESS WIRE)--Sept. 16, 2003 Innovative and heavily advertised brands can grow on average three times faster than their competitors according to a new study by Bain & Compa...See the full content of this document
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