Avenue A Introduces Custom ROI: Internet Ad Results Mapped to Business and Marketing Objectives.
Business Wire › October 26, 1998
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Avenue A Introduces Custom ROI: Internet Ad Results Mapped to Business and Marketing Objectives.
SEATTLE--(BUSINESS WIRE)--Oct. 26, 1998--Avenue A Media (www.avenuea.com), a leading Internet media agency, introduces Custom ROI(tm), the first return-on-investment-driven advertising ...
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