Consumers More Likely to Assess Web Sites as Credible Based On Their Design, Rather Than Critical Disclosure Information, Groundbreaking Studies Conclude.
Business Wire › October 29, 2002
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Consumers More Likely to Assess Web Sites as Credible Based On Their Design, Rather Than Critical Disclosure Information, Groundbreaking Studies Conclude.
Business Editors
YONKERS, N.Y.--(BUSINESS WIRE)--Oct. 29, 2002 Health and Finance Web Sites Need to Do A Better Job Disclosing Pertinent Information Consumer WebWatch, a nonprofit research project with a mission to improve Web site credibility, today released findings from two joint Web-based research projects indicating that consumers need guidance in evaluating the credibility of Web site content, and that health and finance sites need to do a better job providing information critical to t...See the full content of this document
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