Americans with At-Home Broadband Connections Accounted for Almost One-Third of Total Online Spending During the Past Year.

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Americans with At-Home Broadband Connections Accounted for Almost One-Third of Total Online Spending During the Past Year.

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 4, 2003

Broadband Users, the "Next Generation" of Internet Users,

Are Drawn to Traditional Media Websites

Scarborough Research, a leader in identifying local, regional and national consumer patterns, announced a recent study that shows American adults with at-home broadband connections accounted for almost one-third (31 percent) of all consumer online spending last year totaling 15 billion dollars.

At home broadband users - those who used...

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