Adults Are Purchasing Cars Based on Desire vs. Need; New Vertis Customer Focus Study Analyzes Automotive Purchasing Behavior of Adults.
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Adults Are Purchasing Cars Based on Desire vs. Need; New Vertis Customer Focus Study Analyzes Automotive Purchasing Behavior of Adults.
BALTIMORE, Md. -- Vertis, a leading provider of targeted advertising, media, and marketing services, today announced the results of its proprietary Customer Focus(R) 2005: Automotive study, which reveals that the number one reason for many consumers to buy a new car is simply because they want one. For 36 percent of new car purchasers their desire fo...
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